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News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

The Vogue Business AI Tracker
AI

The Vogue Business AI Tracker

How to Start Your Fashion Career in the Age of AI
Technology

How to Start Your Fashion Career in the Age of AI

What Does an Americanized TikTok Mean for Brands and Creators?
Technology

What Does an Americanized TikTok Mean for Brands and Creators?

Who Are the Creative Directors Most Likely to Embrace AI?
Technology

Who Are the Creative Directors Most Likely to Embrace AI?

OpenAI Introduces Ads in ChatGPT: Why It Matters
AI

OpenAI Introduces Ads in ChatGPT: Why It Matters

How AI Shopping Could Turn Fashion Advertising on its Head
Technology

How AI Shopping Could Turn Fashion Advertising on its Head

Why Luxury Is Getting Back Into Gaming
Technology

Why Luxury Is Getting Back Into Gaming

Google Launches Personalized Shopping Ads Within Its AI Mode Tool
Technology

Google Launches Personalized Shopping Ads Within Its AI Mode Tool

What ChatGPT Health Means for the Wellness Industry
Technology

What ChatGPT Health Means for the Wellness Industry

AI’s Maturation Point and Cute Tech: 2026 Fashion-Tech Predictions
Technology

AI’s Maturation Point and Cute Tech: 2026 Fashion-Tech Predictions

Pinterest CEO Bill Ready Is Taking Big Swings to Win Gen Z
Social Platforms

Pinterest CEO Bill Ready Is Taking Big Swings to Win Gen Z

The Biggest AI Moments of 2025
AI

The Biggest AI Moments of 2025

From Labubus to 6–7: How 2025 Unfolded on TikTok
Social Platforms

From Labubus to 6–7: How 2025 Unfolded on TikTok

Is TikTok Shop Ready for High-Stakes Luxury Resale?
Social Platforms

Is TikTok Shop Ready for High-Stakes Luxury Resale?

What Defined Fashion Tech in 2025?
AI

What Defined Fashion Tech in 2025?

Shopify Launches ‘Agentic’ Storefronts: What it Means For Fashion
Technology

Shopify Launches ‘Agentic’ Storefronts: What it Means For Fashion

Is AI’s Uncanny Valley Fashion’s Next Playing Field?
Technology

Is AI’s Uncanny Valley Fashion’s Next Playing Field?

How Nothing Plans to Become the Go-To Tech Brand for Gen Z Creatives
Technology

How Nothing Plans to Become the Go-To Tech Brand for Gen Z Creatives

Why America’s Most Thorough Health Scan Is Launching in the UK
Technology

Why America’s Most Thorough Health Scan Is Launching in the UK

Will AI Be This Holiday Shopping Season’s Santa?
Technology

Will AI Be This Holiday Shopping Season’s Santa?

Why Vinted Is Getting into the Payments Business
Technology

Why Vinted Is Getting into the Payments Business

How ‘Unplugging’ Became Luxury’s Most Valuable Currency
Technology

How ‘Unplugging’ Became Luxury’s Most Valuable Currency

How Oura Is Capitalizing on the Gen Z Woman’s Wellness Obsession
Technology

How Oura Is Capitalizing on the Gen Z Woman’s Wellness Obsession

Watch Innovation Shoots for Cultural Cachet
Watches and Jewelry

Watch Innovation Shoots for Cultural Cachet